RAER Alliance Wines
When RAER Scotch Whisky Ltd started to move into the French market, we chose not to go down the same route as other distilleries. We were originally our own importer and distributor – aiming to keep the bespoke and personal touch that all RAER products are known for. However, this meant that we were ‘going it alone’; creating a very difficult route to market.
Our Director of RAER Alliance, Peter East, met Sébastien Fricker at several trade shows and was impressed with the brand’s attitude and family-led ethos. Sébastien had experience running both distribution companies and restaurants. It was swiftly decided that RAER and Vignobles Sébastien Fricker would enter into partnership.
The partnership was confirmed in September 2024 and via Vignobles Sébastien Fricker we are now able to offer a package of products including RAER whiskies and gins, wines, and calvados to agents and clients across France.
In the UK, we’ve reflected this partnership by introducing Domaine des Ellettes wines under our own label. These wines; both the current range and future range from Domaine des Déserts, are available exclusively through Jackton Distillery,
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